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Our Story

person holding norm naturals soap


Founded by Swati Joshi, Norm Naturals is an initiative to offer absolutely honest skincare products that are 100% safe, made from natural and nature-derived ingredients, free from SLS, Parabens, and toxic chemicals. Unlike the mass-market product brands for whom the term “natural” is nothing but a marketing gimmick, we at Norm, offer skincare products, that are made using many plant-based natural ingredients, essential oils, and all things naturally good, to enhance the skin with the goodness of long term benefits. All our products are 98 to 100% natural. 

What do we mean by honest skincare products?

Our focus is to keep everything transparent. So when we say our products are natural, they will be natural. Period. You will know what the percentage of natural or nature-derived ingredients used in any of our particular products is. The ingredients list mentioned on the back of the label of all the products displays ingredients in the simplest of terms/names that anyone can understand. No scientific terms, no guesswork here. We offer what we say, and we have nothing to hide. JUST HONEST NATURAL SKINCARE. 

Our beliefs : 

We believe in honesty and nothing else! Hence all our products are made using certified natural and nature-derived ingredients without any harmful chemicals, Sulfates, Artificial fragrances, or Parabens.

We believe skin is no different from our stomach! Hence all our products are made with utmost care in small batches to keep the freshness intact.

We believe animals are no different from us! Hence we are strictly against animal testing.

We believe in spoiling people with products that are sure to give a spa-like experience with every use.

We believe you are naturally beautiful and do not require artificial products, just healthy, glowing skin!